Tourism NT  - Share Our Story Campaign

Digital Pictures (formerly The Lab Sydney) worked on the Tourism Northern Territory campaign’s 3D stereoscopic commercial for digital production agency Projekta, who created Australia’s first live action 3D cinema advertisement.

The stunning and poetic “Share our Story” commercial directed by Simon Thomas showcases spectacular landscapes of the Top End.  The spot was graded by Digital Pictures Sydney’s resident Head of Colour, Dwaine Hyde in our DI theatre using the eXpand 3D stereoscopic system.

While previous 3D advertisements have been made by converting 2D into 3D or by using animation, Projekta created a unique live action 3D experience with equipment used in the blockbuster 3D movies Avatar and Sanctum. The spot was shot by world-renowned 3D cinematographer Jules O’Loughlin, who has just completed shooting the feature film Sanctum 3D with James Cameron.  A combination of traditional rig-type 3D cameras and Panasonic’s revolutionary twin-lens 3D cameras were used to shoot the breathtaking footage.

The two-minute commercial was released on the big screen in December last year.

Producer: Nathan Richman  
Director: Simon Thomas
DOP: Jules O'Loughlin
Writer: Willem Hock
Production Manager: Candice Ellinsworth
Camera Operator: Nathan Hayter

DIGITAL PICTURES (formerly The Lab Sydney)
Colourist: Dwaine Hyde
Producer:  Anna Greensmith
Executive Producer: Alastair Stephen